Research
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Services

MMS Research competencies manifest in the following research services:


Consumer Research


Product Research

  • Concept development and tests.
  • New products/ Services development.
  • Packaging design evaluation (e.g. Labeling, logo tests etc.)
  • Product testing for improving/rational existing brands
  • Product / brand image studies etc.

Media Research

  • Baseline Media Surveys
  • Media Habit Studies-Below and Above the lines
  • Advertising/Creative Concepts Tests and Evaluations
  • Advertising Effectiveness Studies
  • Programmes Rating and Evaluation Studies
  • Pre and Post Campaign Evaluation Studies

Distribution and Price Research


Social Research

  • Opinion Polls and Projects Evaluation/Tracking Studies
  • Feasibility Studies for Social Interventions
  • Impact and Attitude Change Studies
  • Knowledge, Attitudes and Practice (KAP) Studies-Socio-cultural influence on HIV/AIDS, Teenage Pregnancy, Prostitution and Human Trafficking, Harmful Cultural Practices etc
  • Pre and Post Intervention Studies

Observational Studies

  • Observing consumers’ non–verbal instinctive behavior with respect to usage and purchase of products.

Pharmaceutical Research

  • Corporate Image and Perception Studies
  • Brand Health Checks
  • Products Performance Studies

SECTORS COVERED INCLUDE:

  • FMCG
  • Media/Advertising
  • Banking and Finance/Insurance
  • Energy
  • Telecommunications and accessories
  • Hospitality
  • Manufacturing
  • Aviation
  • Building/Real Estate
  • Non-Governmental Organizations (NGOs) etc.